The New York Times > Business > Social Issues Tug Wal-Mart in Differing Directions The culture, to be sure, is powerful. Mr. Peterson, who initially found it a bit much, says it remains part of his life even though he no longer works at the company. "The very first time I did the Wal-Mart cheer, I felt a little foolish," he said. "But now, every so often, on a day when I am feeling blue, I stand up and say, 'Give me a W.' "